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Stay inspired with modern Japanese food.

The "débutante: New Selection of JAPAN FOODS" is part of the export promotion enterprise of the Ministry of Agriculture, Forestry and Fisheries, and the Japan External Trade Organization (JETRO), and involves discovering promising Japanese products and selling them on a trial basis overseas. Japanese food products that do not yet have an import track record, but promise to meet the needs of international consumers, are selected by professionals with a keen understanding of overseas markets, and by actual performing trial sales overseas, uncover future hit exports. We hope this will increase your awareness of the yet undiscovered potential of Japanese food, as well as the trajectory of future start products.

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